Amazon PPC in 2025: Tips to Lower ACoS and Boost Sales
Amazon is no longer just an online marketplace—it’s a search engine for products. And just like Google, visibility is everything. While organic rankings matter, Amazon PPC (Pay-Per-Click) advertising is the fastest way to get your products in front of buyers.
The challenge? Advertising on Amazon has become more competitive (and expensive) than ever. Sellers who don’t manage their campaigns properly often see their ACoS (Advertising Cost of Sales) skyrocket, eating away at profits.
At Webwise International, a leading Amazon advertising agency, we specialize in managing PPC campaigns that balance visibility, profitability, and growth. In this blog, we’ll share actionable Amazon PPC tips for 2025 to help you lower ACoS and boost sales.
1. Understanding Amazon PPC in 2025
Before diving into optimization, it’s important to understand the current state of Amazon ads.
The main ad types include:
- Sponsored Products: Appear in search results and product detail pages.
- Sponsored Brands: Showcase multiple products and drive traffic to brand storefronts.
- Sponsored Display: Retarget shoppers who viewed your products or similar items.
- Amazon DSP: Advanced display advertising across Amazon-owned and third-party sites.
Amazon is consistently introducing new features, and sellers who adapt quickly gain a competitive edge.
👉 Webwise International stays ahead of changes in Amazon PPC by testing new ad types and implementing strategies before competitors catch on.
2. Target the Right Keywords
Keyword targeting is the backbone of any successful PPC campaign. Yet many sellers waste money bidding on irrelevant or overly broad terms.
Best practices for keyword targeting in 2025:
- Focus on long-tail keywords with higher intent and lower competition.
- Use a mix of broad, phrase, and exact match types for better control.
- Continuously mine search term reports to discover new profitable keywords.
- Avoid vanity keywords with high CPC but low conversion rates.
👉 Our Amazon PPC management services at Webwise International use advanced keyword research to ensure your ads reach the right buyers at the right time.
3. Use Negative Keywords to Cut Waste
One of the fastest ways to lower ACoS is by eliminating wasted spend. Many sellers overlook negative keywords, causing their ads to appear for irrelevant searches.
Example: If you sell premium leather wallets, you don’t want to pay for clicks on “cheap wallets” or “free wallet.”
Tips for using negative keywords:
- Regularly review search term reports.
- Add irrelevant or low-converting keywords as negatives.
- Continuously update your list as campaigns evolve.
👉 At Webwise International, we conduct weekly negative keyword audits to keep campaigns lean and profitable.
4. Structure Campaigns for Success
Campaign structure has a direct impact on performance. Sellers who dump dozens of keywords into a single campaign often lose control over targeting and budget.
Smart campaign structure includes:
- Separating campaigns by product or product group.
- Organizing keywords by match type (broad, phrase, exact).
- Setting individual budgets for high-priority products.
- Using auto campaigns for keyword discovery and manual campaigns for precision.
This approach ensures that each campaign has clear goals, better control, and easier optimization.
5. Optimize Bids and Budgets
Bid management is where many sellers struggle. Too low, and your ads don’t show. Too high, and you burn through budget.
Tips for bid optimization:
- Start with suggested bids, then adjust based on performance.
- Raise bids on keywords with strong conversion rates.
- Lower or pause bids on underperforming keywords.
- Use dynamic bidding (“down only” or “up and down”) to let Amazon adjust bids in real-time.
👉 Our team at Webwise International uses data-driven bidding strategies to ensure maximum ROI from every dollar spent.
6. Track the Right Metrics
Lowering ACoS isn’t just about cutting costs—it’s about improving efficiency. Sellers need to track key PPC metrics and optimize accordingly.
Important PPC metrics in 2025:
- ACoS (Advertising Cost of Sales): Percentage of ad spend vs. sales.
- TACoS (Total ACoS): Measures ads’ impact on overall revenue.
- CTR (Click-Through Rate): Shows how appealing your ad is.
- CVR (Conversion Rate): Indicates how well your listing converts.
- ROAS (Return on Ad Spend): Profitability of campaigns.
👉 At Webwise International, we go beyond ACoS, focusing on TACoS and long-term brand growth instead of short-term wins.
7. Balance Organic and Paid Growth
Many sellers make the mistake of relying only on PPC to drive sales. While ads are essential, organic ranking is what keeps costs sustainable in the long run.
How PPC and SEO work together:
- PPC drives initial visibility and traffic.
- Increased sales velocity boosts organic ranking.
- Optimized listings improve conversion rates, reducing ACoS.
👉 Webwise International combines Amazon SEO optimization with PPC campaigns to build sustainable growth models.
8. Test and Optimize Creatives
Ads aren’t just about keywords—they’re also about how your product is presented. A strong creative strategy can dramatically improve click-through and conversion rates.
Tips for better ad creatives:
- Use high-quality product images with lifestyle shots.
- Test different titles, headlines, and ad copy.
- Incorporate video ads for Sponsored Brands (Amazon prioritizes video).
- Highlight your USP (unique selling point) clearly.
9. Scale with Advanced Tools and Automation
Manual campaign management is time-consuming. As your business grows, scaling requires automation and advanced tools.
Strategies for scaling PPC campaigns:
- Use software like Sellics, Pacvue, or Amazon’s own Campaign Manager for automation.
- Expand into Sponsored Display and DSP for retargeting.
- Create seasonal campaigns for Prime Day, Black Friday, and holiday sales.
- Use dayparting to adjust bids based on buyer activity times.
👉 At Webwise International, we integrate automation with human expertise to scale campaigns without losing control.
10. Think Beyond ACoS
Finally, while lowering ACoS is important, it shouldn’t be the only goal. Sellers need to focus on profitable growth and building a long-term brand.
Why TACoS matters more:
- TACoS measures how advertising influences total sales (organic + paid).
- A slightly higher ACoS can be acceptable if it drives brand awareness and boosts long-term organic sales.
Final Thoughts
Amazon PPC in 2025 is more competitive than ever—but with the right strategy, it’s also one of the most powerful growth engines for sellers. By focusing on keyword targeting, campaign structure, bid optimization, and long-term brand growth, you can lower ACoS while boosting sales.
At Webwise International, we provide:
- Full Amazon PPC management services
- Advanced keyword research and negative keyword optimization
- Data-driven bidding and budget strategies
- Amazon SEO + PPC synergy for long-term growth
👉 Want to reduce wasted ad spend and maximize profitability? Partner with Webwise International today and let our experts manage your Amazon PPC campaigns for success.
